what the experts say

"There are two fundamental equalizers in life - the Internet and education."
John Chambers, CEO, Cisco Systems

"If you are not being educated in your job today, you may be out of a job tomorrow... Employee education is not growing 100 percent faster than academia, but 100 times - or 10,000 percent - faster... Over the next few decades the private sector will eclipse the public sector and become the major institution responsible for learning."
Jim Botkin and Stan Davis, The Monster Under the Bed

"E-learning is becoming a commodity. Companies are looking at E-learning programs like a stapler or reams of paper-- it's just one item in their inventory."
Clark Aldrich, Gartner Group

"It's not e-learning or c-learning; it's learning"
Chuck Ferguson, Sun Microsystems

"Triggered by the Internet, continuing adult education may well become our greatest growth industry."
Peter Drucker, Fortune magazine (see article, below)

"Technology has limitations on what it can accomplish. You do not...""
Lou Gersten, CEO, IBM Singapore

"The next big killer application on the Internet is going to be education. Education over the Internet is going to be so big it is going to make email usage look like a rounding error.""
John Chambers, CEO, Cisco Systems (Singapore)

"Motorola no longer wants to hire engineers with a four year degree. Instead, we want our employees to have a 40 year degree."
Christopher Galvin, President and CEO, Motorola

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Extracted from: Triggered by the Internet, continuing adult education may well become our greatest growth industry.
BY PETER DRUCKER (Fortune magazine)

The market for continuing education is already much bigger than most people realize. A good guess is that it already accounts for 6% of GNP in the U.S. and is rapidly getting there in other developed countries. It is going to get a lot higher.

Why this explosion of demand? We live in an economy where knowledge, not buildings and machinery, is the chief resource and where knowledge-workers make up the biggest part of the work force.

...A great thing about knowledge is that it is mobile and transferable. It belongs to you, not to your employer or the state. And it is highly marketable today.

With a potential market for continuing adult education thus embracing at least 40% of the typical developed-country's work force, conventional institutions no longer suffice. They are too expensive and insufficiently accessible in a physical sense.

...Already colleges and universities are putting some of their best teachers and their best sources on the Internet.

...Students can access this sort of material from their homes at their own convenience. Or the learning can be digitized and sent to satellite learning centers, where small groups of students can meet after working hours.

Imagine the potential in online learning for the world's poor countries to leapfrog their way up the development ladder. Assuming that their politicians do not try to control the Internet's content and delivery systems, people in the developing countries will be able to use the Internet to access the developed-world's best brains and valuable data, without the expense of building and staffing great universities. Bright and ambitious young men and women of the emerging-market countries will get first-class educations without leaving home-thereby addressing the brain-drain problem that has helped to widen the gap between rich and poor nations.

Online teaching, however, is more than just time-efficient and cost-efficient. It is more flexible than the classroom in that the student not getting the point right away can replay the material. The interactivity of online education, its facility for blending graphics and pictures with the spoken word, give it an advantage over the typical classroom. With the interactivity of the Internet, we get the equivalent of a one-to-one teacher-student ratio.

...In short, the means are finally at hand to improve productivity in education.
Online continuing education is creating a new and distinct educational realm, and it is the future of education. There is a global market here that is potentially worth hundreds of billions of dollars.

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